Marketing uses
A Marketing symbol

Marketing uses

We have seen in the last class meeting that the main marketing uses are: Web Presence, Sales and Customer Service, as shown in this picture . We will discuss Web Presence in this class, and Customer Service in the next class meeting. Sales will be discussed in the context of Electronic Commerce.

What is Web Presence?

The term is used loosely to mean that an organization has created an elaborated presentation to introduce the organization, its history, mission, products and services.

"If you think having an Internet e-mail address on your business card is cool, then you aren't cool. Get yourself a home page." David E Churbuck, Forbes (Cronin, 1995, p.285). Five years later this is even more true for businesses regarding Electronic Commerce Web Sites.