This week we cover the last Web Marketing use: Sales. The easiest way to start selling online is to use a store-front solution offered by portal sites like Amazon.com, Yahoo!, eBay and Google. All of them provide the well know shopping cart, do payment processing,and make you part of a larger store-front, important competitive advantages versus an isolated Web page.
The Starting Online Business textbook has a chapter dedicated to each of the main portal sites, please read as needed the reference for this part of the class. You will not need these concepts to work in your group term project, because dealing with financial transactions and their required security is beyond the scope of this course.
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