University of Baltimore
Merrick School of Business

What is the Web?

  • an application of hypermedia: a combination of hypertext with multimedia

  • the main Internet graphical user interface.

What is hypertext?

  • Non-linear text: hyperlinks allow readers to follow a sequence of their own, not just the top to down (linear) design created by the page developer.

  • Interactive: hyperlinks, forms, buttons, etc, allow the reader to interact with the page content.

  • Following the user logic: the reader (user) selects her/his own logical sequence to read the page by selecting what links to follow.

  • Based on links to keywords or references: the basic feature allowing all of the above and drill down on specific topics of user interest.

What is multimedia?

A combination of:

  • text: the main content of most Web pages.

  • graphical images: used to convey static images of people, products, buildings, or just to enhance the esthetical appearance of the Web page.

  • audio: from simple sounds to music, voice recordings.

  • video: used to convey dynamic images of an event, presentation speech, generally combined with audio.

For transmitting a message with the richest details possible.

How does it work?

  1. Service providers (Web sites) use servers to show their pages created using hypermedia languages as for example the Hypertext Markup Language (HTML).

  2. Users navigate the Web using clients (browsers) like Internet Explorer, Firefox, Chrome, etc. The browsers are set to go to the specific Internet address (URL) of a page in a service provider Web server.

This page is maintained by Al Bento who can be reached at abento@ubalt.edu. This page was last updated on September 19, 2011. Although we will attempt to keep this information accurate, we can not guarantee the accuracy of the information provided.