Table of Contents
PPT Slide
“Analysis is the critical starting point of strategic thinking.”
Chapter Outline
What Is Situation Analysis?
Good Situation Analysis Leads to Good Strategic Choices
Key Considerations Regarding the External Environment
Question 1: What Are the Industry’s Dominant Economic Traits?
The Experience Curve Effect
Cost Advantages of Different Experience Curve Effects
Relevance of Key Economic Features
Question 2: What is Competition Like & How Strong Are the Competitive Forces?
Five Forces Model of Competition
Analyzing the Five Competitive Forces: How to Do It
Rivalry Among Competing Sellers
What Causes Rivalry to Be Stronger?
Principle of Competitive Markets
Competitive Force of Potential Entry
Common Barriers to Entry
Principle of Competitive Markets
Competitive Force of Substitute Products
How to Tell Whether Substitute Products Are a Strong Force
Principle of Competitive Markets
Competitive Force of Suppliers
Principle of Competitive Markets
Competitive Force of Buyers
Principle of Competitive Markets
Strategic Implications of the Five Competitive Forces
Strategic Implications of the Five Competitive Forces
Coping With the Five Competitive Forces
Question 3: What Forces Are at Work to Change Industry Conditions?
Analyzing Driving Forces
Common Types of Driving Forces
Common Types of Driving Forces
Environmental Scanning
Question 4: Which Companies are in Strongest / Weakest Positions?
Strategic Group Mapping
Procedure: Constructing a Strategic Group Map
Example: Strategic Group Map of Retail Jewelry Industry
Guidelines: Strategic Group Maps
Interpreting Strategic Group Maps
Question 5: What Strategic Moves Are Rivals Likely to Make Next?
Competitor Analysis
Categorizing the Objectives and Strategies of Competitors
Predicting Moves of Rivals
Question 6: What Are the Key Factors for Competitive Success?
Identifying Industry Key Success Factors
Common Types of Key Success Factors
Example: KSFs for Beer Industry
Example: KSFs for Apparel Manufacturing Industry
Example: KSFs for Tin and Aluminum Can Industry
Strategic Management Principle
Question 7: Is the Industry Attractive or Unattractive and Why?
Things to Consider in Assessing Industry Attractiveness
Conducting an Industry and Competitive Situation Analysis
PPT Slide
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