Table of Contents
PPT Slide
The essence of strategy lies in creating tomorrow’s competitive advantages faster than competitors mimic the ones you possess today. Gary Hamel and C.K. Prahalad
Chapter Outline
Strategy and Competitive Advantage
What Is Competitive Strategy?
Objectives of Competitive Strategy
The Five Generic Competitive Strategies
A Low-Cost Leadership Strategy
Low-Cost Leadership
Approaches to Securing a Cost Advantage
Approach 1: Controlling the Cost Drivers
Approach 2: Revamping the Value Chain
Characteristics of a Low-Cost Provider
What Company Managers Have to Do to Achieve Low-Cost Leadership
The Competitive Strengths of Low-Cost Leadership
A Low-Cost Strategy Works Best When:
Pitfalls of Low-Cost Strategies
Differentiation Strategies
The Appeal of Differentiation Strategies
The Benefits of Successful Differentiation
Types of Differentiation Themes
Sustaining Differentiation: The Key to Competitive Advantage
Where to Find Differentiation Opportunities in the Value Chain
How to Achieve a Differentiation-Based Advantage
Signaling Value as Well as Delivering Value
The Competitive Strengths of a Differentiation Strategy
A Differentiation Strategy Works Best When:
What Can Make a Differentiation Strategy Fail
Competitive Strategy Principle
Best Cost Provider Strategies
The Competitive Strength of a Best-Cost Provider Strategy
Focus / Niche Strategies
Focus / Niche Strategies and Competitive Advantage
Examples of Focus Strategies
What Makes a Niche Attractive for Focusing?
The Competitive Strength of Focus / Niche Strategies
When Does a Focus Strategy Work Best?
Risks of a Focus Strategy
Vertical Integration Strategies
Competitive Strategy Principle
Appeal of Backward Integration
Appeal of Forward Integration
Strategic Disadvantages of Vertical Integration
Unbundling and Outsourcing Strategies
Advantages of Outsourcing Strategies
Pros and Cons of Vertical Integration
Cooperative Strategies
Why Are Strategic Alliances Formed?
Offensive and Defensive Strategies
The Building and Eroding of Competitive Advantage
Competitive Strategy Principle
Options for Mounting Strategic Offensives
Attacking Competitor Strengths
Attacking Competitor Strengths
Options for Attacking a Competitor’s Strengths
Attacking Competitor Weaknesses
Launching Simultaneous Offensives on Many Fronts
End-Run Offensives
Optional Approaches for End-Run Offensives
Guerrilla Offenses
Options for Guerrilla Offenses
Preemptive Strikes
Preemptive Strike Options
Choosing Whom to Attack
Offensive Strategy and Competitive Advantage
Offensive Strategy Principle
Defensive Strategy
Defensive Strategies: Approaches
Blocking Avenues for Rivals’ Offensives
Signaling Defensive Toughness
First-Mover Advantages
First-Mover Disadvantages
Timing and Competitive Advantage
PPT Slide
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