Assumptions of the Rational Decision-Making Model
- The problem is clear and unambiguous.
- The decision-maker can identify all relevant criteria and viable alternatives.
- Rationality assumes that the criteria and alternatives can be ranked and weighted.
- Specific decision criteria are constant and that the weights assigned to them are stable over time.
No Time or Cost Constraints-
- Full information is available because there are no time or cost constraints.
- The choice alternative will yield the highest perceived value.