Table of Contents
Orientation, First Class
Overview on Strategy
The Business or Competitive Approach
The Generic Business Approaches
The Purpose of Strategy
What Distinguishes these Companies?
Some Business Advantages
Ways to Compete on Differentiation
Focus Strategy Examples
When to Use a Low Cost Business Approach
When to Use a Differentiation Business Approach
When To Use a Focus Approach
Specific Business Strategy #1 - Forward Integration
Specific Business strategy #2 Market Penetration
Specific Business Strategy #3 Product Development
Specific Business Strategy #4 Market Development
Specific Business Strategy #5 Horizontal Integration
Objectives
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Author: Gene Milbourn
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