Step 6 - Implement Strategies

Step 6 in strategic planning is to Implement Strategies. Implementing strategies is much more difficult than formulating strategies because it involves motivating everyone to execute and perform. Vince Lombardi, the legendary coach of the Green Bay Packers, once said "The best game in the world never blocked or tackled anyone." Of course he was saying you can formulate the best strategy possible, but that does not mean it will result in success. It must be implemented well. The greatest strategy is doomed if implemented badly.

When Dwight Eisenhower took office, former president Harry Truman said "Poor Ike; when he was a general, he gave an order and it was carried out. Now, he's going to sit in that office and give an order and not a dam thing is going to happen." Truman of course was saying that unlike the military, managers and employees in organizations today do not (may not) execute on demand. They are much more likely to execute if have participated in establishing the organization's mission, objectives, and strategies. Managers and employees need to be fully informed about the firm's mission, objectives, and strategies.

Implementing strategies requires a shift in responsibility from top mangers to middle and lower level managers. Strategy implementation requires making decisions in management, marketing, finance, computer information systems, and other areas. Management actions that may be needed to implement strategies include establish goals, devise policies, allocate resources, restructure, reengineer, build new facilities, merge operations, train new employees, manage inventory, minimize resistance to change, develop supportive culture, downsize, develop effective human resources, adapt production/operations process, improve vendor relations, and link compensation to performance. Organizations of all sizes need to link pay of managers and employees with performance of the firm using bonus, stock options, profit sharing, gain sharing, or some other approach. For example, Wal-Mart encourages all employees to purchase stock in the firm and the company purchases an additional fifteen percent more stock for the employee with each purchase.

Marketing issues or actions that may be needed to implement strategies include to alter sales territories, add/reduce salespersons, segment markets, alter pricing, increase advertising/promotion, conduct market research, do test marketing, revamp packaging/warranties, and improve distributor relations.

Some important finance/accounting and computer information systems actions needed to implement strategies include develop budgets, acquire capital, assure cost control, monitor cash flow, create proforma statements, improve investor relations, and develop and manage web sites.
 
 
 
 
 

Strategy Implementation Worksheets

In these worksheets, list some actions that you feel will be needed to implement the eight strategies recommended by your QSPM analysis. Include costs (or savings) needed as well as financial and human resources needed. State each strategy in the top underlined area.
 

Strategy 1 __________________________________________________________________________________
 
 

Actions and Resources Needed To Implement /Estimated Cost

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Strategy 2 ___________________________________________________________________________________

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Strategy 3 _____________________________________________________________________________________
 

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Strategy 4 ___________________________________________________________________________________

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Strategy 5 _____________________________________________________________________________________

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Strategy 6 __________________________________________________________________________________

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Strategy 7 __________________________________________________________________________________

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Strategy 8 __________________________________________________________________________________

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