| 1 – Not at all | 2 – To a small extent | 3 – To a moderate extent | 4 – To a great extent | 5 – To a very great extent |
| VISION, COMMITMENT, AND CLIMATE | ||
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1.
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Our organization is totally committed to the idea of creating satisfied customers. |
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2.
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Rather than having to undo mistakes, we aim to "do things right the first time." |
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3.
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Executives demonstrate with their actions that customer satisfaction is important. |
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4.
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Our goal is to exceed the expectations of our customers in the things that matter most to them. |
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5.
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Being customer-focused is a major factor in determining who gets ahead in our organization. |
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6.
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Our organization is totally committed to the idea of quality. |
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7.
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Serving customers’ needs takes precedence over serving our internal needs. |
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Your score _____
÷ a possible 25 (your percentage score) = _____ |
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| ALIGNING OURSELVES WITH OUR CUSTOMERS | ||
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1.
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When it comes to selling, we play a consultative or partnership role with our customers. |
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2.
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In our advertising and promotional materials, we avoid promising more than we deliver. |
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3.
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We know which attributes of our products or services our customers value most. |
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4.
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Information from customers is used in designing our products and services. |
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5.
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We strive to be a leader in our industry. |
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Your score _____
÷ a possible 25 (your percentage score) = _____ |
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| READINESS TO FIND AND ELIMINATE CUSTOMER’S PROBLEMS | ||
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1.
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We monitor customer complaints. |
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2.
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We regularly ask customers to give us feedback about our performance. |
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3.
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Customer’s complaints are regularly analyzed in order to identify quality problems. |
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4.
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We look for ways to eliminate internal procedures and systems that do not create value for our customers |
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Your score _____
÷ a possible 25 (your percentage score) = _____ |
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| USING AND COMMUNICATING CUSTOMER INFORMATION | ||
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1.
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We know how our customers define "quality." |
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2.
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We provide opportunities for employees at various levels and functions to meet with customers. |
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3.
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We clearly understand what our customers expect of our organization. |
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4.
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We regularly give information to customers that helps shape realistic expectations. |
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5.
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Our key managers clearly understand customers’ requirements. |
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6.
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Within the organization, there is agreement about who our "real" customers is. |
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7.
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Our executives have frequent contact with customers. |
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Your score _____
÷ a possible 25 (your percentage score) = _____ |
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| REACHING OUT FOR OUR CUSTOMERS | ||
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1.
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We make it easy for our customers to do business with us. |
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2.
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Employees are encouraged to go above and beyond to serve customers well. |
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3.
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We try to resolve all customer complaints. |
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4.
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We make easy for customers to complain to us about our products and services. |
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Your score _____
÷ a possible 25 (your percentage score) = _____ |
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| COMPETENCE, CAPABILITY AND EMPOWERMENT OF PEOPLE | ||
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1.
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We treat employees with respect. |
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2.
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Employees at all levels have a good understanding of our products and services. |
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3.
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Employees who work with customers are supported with resources that are sufficient for doing the job well. |
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4.
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Even at lower levels of our organization, employees are empowered to use their judgment when quick action is needed to make things right for a customer. |
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5.
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Employees feel they are involved in an exciting enterprise. |
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6.
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Employees at all levels are involved in making decisions about some aspects of their work. |
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7.
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Employees are cross-trained so that they can fill in for each other when necessary. |
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Your score _____
÷ a possible 25 (your percentage score) = _____ |
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| CONTINUOUSLY IMPROVING OUR PROCESSES AND PRODUCTS | ||
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1.
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Instead of competing with one another, functional groups cooperate to reach shared goals. |
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2.
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We study the best practices of other companies to get ideas about how we might do thing better. |
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3.
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We work to continuously improve our products and services. |
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4.
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We systematically try to reduce our research-and-development cycle times. |
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5.
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When problems with quality are identified, we take quick action to solve them. |
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6.
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We invest in the development of innovative ideas. |
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Your score _____
÷ a possible 25 (your percentage score) = _____ |
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