Dennis A.
Pitta, Ph.D.
January
11, 2011
(410)
997-8729
Education:
Ph.D.,
M.B.A., Canisius College,
Concentration: Marketing
M.S., Canisius College, Major: Chemistry
B.S.,
Boston College, Major: Chemistry
Academic Appointments and Other
Significant Work Experience:
Present
Position
Chairperson
of Marketing and Entrepreneurship and
J. William
Middendorf Distinguished Professor
Professor
of Marketing
Bibliography:
Papers published.
Refereed Journals
2011
"A Strategic Approach To Building Online Customer
Loyalty: Integrating Customer Profitability Tiers." Dennis A. Pitta, Frank J. Franzak,
Danielle Fowler. Readings in Management Accounting (reprint of Journal of Consumer Marketing article) to be
published by Pearson Prentice Hall in March 2011.
“Integrating
Creative People, Creative Communities and Macro-Environmental Characteristics
into the Marketing Organization" Van R. Wood, Frank J. Franzak,
Dennis A. Pitta, Tom Gillpatrick. (forthcoming) Journal
of Marketing Development and Competitiveness.
"Hallmarks
in the Development of Marketing: Chinese Managers' Market Orientation and
Ability to Deliver Service Quality," Darlene B. Smith and Dennis A. Pitta. (forthcoming)
Advances in International
Marketing. [Book Chapter 7: Advances in International Marketing, Volume
021, International Marketing: Emerging Markets, edited by Shaoming
Zou and Huifen Fu - ISBN -
9780857244475]
2010
"Punctuated
Evolution and the Role of the Product Manager," Lea Katsanis
and Dennis A. Pitta, Journal of Product
and Brand Management, 1995, Volume 4, no. 3, pp. 49-60. To be reprinted in Debates in Brand Management (O Riley), Sage Publications (forthcoming 2010).
2009
"Preserving
Patient Privacy in the Quest for Health Care Economies" Michael V. Laric and Dennis A. Pitta, Journal
of Consumer Marketing, 2009,
Vol. 26, No 7. pp. 477-487.
"Global Umbrella Brands:
Understanding Brand America and Its Competitors." Van R. Wood, Dennis A. Pitta, Frank J.
Franzak. (2009) International Journal
of Global Business and Economics, 2, (1),14-29.
"Extending
the Brand Concept: From Products to Value Chains and Global Competitive
Systems." Proceedings, 2009 Global Business & International Management
Conference. 90-98.
"Chinese
Managers’ Perceptions of Their Ability to Deliver Service Quality." Smith,
Darlene, and Pitta, Dennis. (2009) International Journal of Business Excellence
Vol. 2, Nos. 3-4, pp 241-256.
"Consumer Concerns for Health Care Information
Privacy: A Comparison of US and Canadian Perspectives." Laric, Michael, Pitta, Dennis, and Katsanis, Lea.
(2009) Research in Healthcare Financial Management. Vol. 12, No 1, pp 93‑111.
*"Successful
Strategic Alliances with International Partners: Key Issues for Small to Medium
Sized Enterprises." Wood, Van R., Pitta, Dennis A. , Franzak, Frank J. (2009). International Journal
of Business Innovation and Research
Vol. 3, No 3, pp 232-251. *(Lead Article in the Volume)
2008
*"The Quest for the Fortune at the Bottom of the Pyramid:
Potential and Challenges." Dennis
A. Pitta, Rodrigo Guesalaga, and Pablo Marshall. 2008. Journal
of Consumer Marketing, Vol.
25, No 7, pp 393-401. *(Lead Article in the Volume)
"Success Marketing by
Multinational Firms to the Bottom of the Pyramid: Connecting Share of heart, Global '“Umbrella
Brands' and Responsible Marketing'' Van R. Wood,
Dennis A. Pitta., Frank J. Franzak, 2008. Journal
of Consumer Marketing, Vol. 25, No 7, 419-429.
*"Foundations
for Building Share of Heart in Global Brands." Dennis A. Pitta and
Frank J. Franzak (2008) Journal of Product and Brand Management, Volume 17, No. 2, pp. 64- 72. *(Lead Article in the Volume)
"Nurturing an Effective Creative
Culture within a Marketing Organization."
Dennis Pitta, Van Wood and Frank J. Franzak
(2008). Journal of Consumer
Marketing, Volume 25. No. 3, pp
137-148.
2007
“A
Comparison of the Market Orientation of Chinese and U.S. Firms.” Darlene Smith,
Dennis Pitta, Lee Richardson. International
Business & Economics Research Journal, (2007), Volume 6, No 12 (December), pp 25-37.
“The Rate Decision: Adjustable vs. Fixed Rate Mortgages.” Ford,
Deborah, Hossein Arsham,
Joel Morse and Dennis Pitta Journal of Business
& Economics Research. (2007)
Volume 5, Number 11, November,
31-42.
2006
"A
Strategic Approach to Building Online Customer Loyalty: Integrating Customer
Profitability Tiers." Dennis Pitta, Frank J. Franzak, and Danielle Fowler (2006). Journal of Consumer Marketing, Vol 23 No.
7. pp 421-429.
"Integrating
exhibit marketing into integrated marketing communications." Dennis Pitta, Margit Weisgal and Peter
Lynagh. (2006) Journal of Consumer Marketing. Volume 23, No. 3. pp 156-166.
2005
“Online Consumer Communities and Their Value to New Product
Developers.” Dennis Pitta and Danielle Fowler, Journal of Product and Brand
Management. (2005), Volume
14, No 5, pp; 283-291.
"Internet
Community Forums: An Untapped Resource for Consumer Marketers." Dennis
Pitta and Danielle Fowler, Journal of Consumer Marketing. (2005), Volume 22, No. 5, pp
265-274.
2004 and earlier
“Maintaining
Positive Returns In The Value And Supply Chain:
Applying Tomorrow’s Marketing Skills.” Dennis
Pitta, Frank J. Franzak, and Michael W. Little, Journal of
Consumer Marketing. (2004), Volume 21, No. 7, pp 510-519.
“Value
Chains in Health Care.” Dennis Pitta, Michael V. Laric, Journal of Consumer Marketing. (2004), Volume 21, No. 7,
pp 451-464.
“Privacy
and One-to-One Marketing: Resolving the Conflict.” Dennis Pitta, Frank Franzak
and Michael Laric. Journal of Consumer Marketing. (2003), Volume
20, No. 7, 616-682.
“DTC
Pharmaceutical Advertising: The Debate’s Not Over,” Amy Handlin, Joseph B. Mosca, Dana A. Forgione, and
Dennis Pitta, Journal of Consumer Marketing, (2002), Volume 20, No. 3.
227 - 237.
“Online
Relationships and the Consumer’s Right to Privacy” Frank Franzak, Dennis Pitta,
and Steve Fritsche, Journal of Consumer Marketing,
(2001), Volume 18, 631-641.
“The
Performance Appraisal Process of Pharmaceutical Product Managers in Canada: An
Empirical Study,” Lea Prevel Katsanis and Dennis Pitta, Journal of Product
and Brand Management, (1999), Volume 8, No. 6, pp 463-486.
"Ethical
Issues Across Cultures: Managing the Differing Perspectives of China and the
U.S.,” Dennis A. Pitta, Hung-Gay Fung, Stephen Isberg,
Journal of Consumer Marketing, 1999,
Volume 16, No. 3, pp. 240-256.
"Marketing
one-to-one and its dependence on knowledge discovery in databases," Dennis
A. Pitta, Journal of Consumer Marketing,
1998, Volume 15, No. 5, pp 468-480.
"Boundary
Spanning Product Development in Consumer Markets: Learning Organization
Insights," Dennis A. Pitta and Frank Franzak, Journal of Product and Brand Management, 1997,
Volume 6, No. 4, pp 235-249.
"Redefining
New Product Development Teams: Learning to Actualize Consumer
Contributions," Dennis A. Pitta, Frank Franzak and Lea Prevel Katsanis, Journal of Product and Brand Management, 1996,
Volume 5, No. 6, pp 48-60.
"How
Should Product Managers' Job Performance be Evaluated in Emerging Product
Management Systems?" Lea Prevel
Katsanis, Jean-Paul Laurin, and Dennis A. Pitta, Journal of Product and Brand Management, 1996,
Volume 5, No. 6, pp 5-23.
"Boundary
Spanning Product Development in Consumer Markets: Learning Organization
Insights," Dennis A. Pitta and Frank Franzak, Journal of Consumer Marketing, 1996, Volume 13, no. 6. pp. 66-81.
"Understanding
Brand Equity for Successful Brand Extension." Dennis A. Pitta and Lea
Katsanis, Journal of Consumer Marketing,
1995, Volume 12, no. 4, pp. 51-64.
"Punctuated
Evolution and the Role of the Product Manager," Lea Katsanis and Dennis A.
Pitta, Journal of Product and Brand
Management, 1995, Volume 4, no. 3, pp. 49-60.
"Underlying
Dimensions and Communication Strategies of the Advertising Agency-Client
Relationship." with Richard F. Beltramini, April
1991, International Journal of
Advertising, 10 (2), 151-59.
"Communication
Strategies for the Optometric Professional," with Frank Franzak, New England Journal of Optometry. April/Spring 1989. Volume XLI, Number 4, pp.
14-19.
"Strategic
Alternatives for the Traditional Pharmacist: A Marketing
Perspective," with Frank Franzak and Michael Little, Journal of Pharmaceutical Marketing and Management, Vol 3, No. 2, 1988, pp. 47-63.
Invited
Commentaries
"Developments
in Social Media." Journal
of Consumer Marketing,
Vol 28, No.2, (forthcoming 2011).
"Geolocation:
The Latest Social Media Development of Benefit to Marketers. Ron N. Desi and
Dennis A. Pitta. Journal of Consumer Marketing, Vol
27, No.6, (forthcoming 2010).
"Marketing
Needs to Confront Sustainability."
Journal of Consumer Marketing, Vol
27, No.3, (forthcoming 2010).
"Maintaining Volume during Economic
Downturns" Dennis Pitta.
Journal of Consumer Marketing, Vol
27, No.1, (forthcoming 2010).
"Beyond
Product Management: The Product Strategy for Seasonal Products" Dennis
Pitta and Brandon G. Scherr Journal of
Product and Brand Management, Vol. 18 No. 3, (2009), pp 152-153.
Chapters in
Books
Smith,
Darlene and Pitta, Dennis (2011) "Hallmarks in the Development of
Marketing: Chinese Managers' Market Orientation and Ability to Deliver Service
Quality." Chapter 7: Advances in International Marketing, Volume 021,
International Marketing: Emerging Markets, edited by Shaoming
Zou and Huifen Fu - ISBN -
9780857244475.
Refereed
Cases
Jose A.
Santiago and Dennis A. Pitta (forthcoming 2011) "Marketing from the End of
the Earth in a Time of Economic Crisis: The Dilemma of Puerto Nativo Lodge."
Dennis A.
Pitta. (2010) "Product Recalls and Their Effect on Brand Equity:
Toyota and Other Notable Examples." Journal of Product & Brand Management, Vol. 19 Iss: 6 (forthcoming)
Hobart Swan, Dennis Pitta, (2010) "The
ultimate in new product design: molding the product concept to user learning
needs", Journal of Product &
Brand Management, Vol. 19 Iss: 4, pp. 286 - 294.
Dennis A.
Pitta. (2010) "Product Strategy in Harsh Economic Times: Subway." Journal
of Product and Brand Management, Vol. 19 No. 2, pp. 131-134.
"Creating
a Culture of Innovation at Portugal Telecom." Journal of Product and Brand Management, Vol.
18 No. 6, 2009, pp. 448-451.
"Product
Development in a Down Economy: Blue Oceans in Product Development." Journal of Product and Brand Management, Vol.
18 No. 4, 2009, 292-296.
"Social
Enterprises as Consumer Products: the Case of Vehicles for Change." Dennis Pitta, and J. Howard Kucher. Journal
of Product and Brand Management, Vol. 18 No. 2, (2009), 154-158.
"Product Innovation and Management in a Small Enterprise."
Dennis Pitta, Journal of Product and Brand Management, Vol.
17 No. 6, 2008, pp 416-419.
"Providing
the Tools to Build Brand Share of Heart: Gydget.com." Dennis Pitta, Journal
of Product and Brand Management, Vol. 17 No. 4, 2008, pp.
280-284.
"Product
Development for a Stigmatized Segment."
Frank Franzak, Dennis Pitta, and Michael Little, (2008), Journal of Product and Brand Management, Vol.
17 No. 2, pp 123-127.
"Selection
as a New Product Development Process: the Case of Vertical Branding, Inc."
Dennis Pitta, Journal of
Product and Brand Management, Vol. 16 No. 6, 2007, pp 432-436.
"The Innovation Challenge at
Durable Surface Corporation." Dennis
Pitta, Journal of
Product and Brand Management, Vol. 16 No. 4, 2007, 288-292.
"Building Brand Equity and Share of
Heart at Nassau Valley Vineyards." Dennis Pitta, Journal
of Product and Brand Management, Vol. 16 No. 2, 2007, pp 148-151
"New Product Introduction at TyRx Pharma, Inc.", Pamela Amsbaugh,
and
Dennis
Pitta, Journal of
Product and Brand Management, Vol. 15 No. 6, 2006, pp 468-472.
"Managing
the Risk Aspects of the Product Development Process at the Upjohn
Company." Lea Prevel Katsanis and
Dennis A. Pitta, Journal
of Product and Brand Management, Vol. 15 No. 4, 2006, pp 250-254.
"Innovations in New Product
Development at Universal Pipe and Fittings." Hobart Swan and Dennis Pitta, Journal of Product and Brand
Management, Vol 15, No. 2. 2006. pp. 150
- 154.
"New Product Development at
Eastern Spice & Flavorings."
Frank Franzak and Dennis Pitta, Journal of Product and Brand Management, Vol
14, No. 6. 2005.
"Inland Technology: The
Quest for Genuine Replicas." Dennis Pitta. Journal of Product and Brand Management,
Vol 14, No. 4. 2005, pp 260-263.
“From Market Entry to New Product
Development in China: Environmental Systems Controls.”
Dennis Pitta. Journal of
Product and Brand Management, Vol 14, No. 2.
2005, pp 119-122.
Refereed Proceedings
"Developing,
Harnessing and Managing “Creative” Marketing Organizations: The Role of
Creative People, Creative Communities and Macro-Environmental
Characteristics." Wood, Van R., Frank J. Franzak, Dennis A. Pitta, and Tom Gillpatrick (2010).
Academy of Marketing Science 2010 Annual Conference, Seattle,
Washington, May 26 – May 29, Portland, Oregon, USA.
"Using
Blue Ocean Strategy to Reduce New Product Failure." Pitta, Dennis A., Wood, Van R., Pitta, Elizabeth Z. (2010). 6th Thought Leaders International
Conference on Brand Management, Lugano,
Switzerland. April 18-20.
"An
Explication of the “Born Global” Concept:
Re-Examining the Issues." Camille Schuster, Frank Franzak, Dennis Pitta. CiMaR
Conference, Beijing, China, October 10,
2009.
“Extending
the Brand Concept: From Products to Value Chains and Global Competitive
Systems," Wood, Van R., Dennis A. Pitta, Frank J. Franzak
and Tom Gillpatrick (2009): Proceedings, 2009
Global Business & International Management Conference, Seattle, Washington,
July, pp 90-98.
*"Global
Umbrella Brands: Understanding Brand America and its Competitors” Van R. Wood,
Dennis A. Pitta, Frank J. Franzak (2008).
Global Business Development Institute Tenth International Conference. *Awarded
best paper award.
"A Comparison
of Argentine and US Managers’ Perceptions of Their Ability to Deliver Service
Quality" Smith, Darlene, Dennis Pitta, Jaqueline
Pels (2008) Presented at the ATINER Marketing
Conference, Athens, Greece, July 7-10.
“Chinese
Managers’ Perceptions of Their Ability to Deliver Service Quality.” Smith, Darlene, Dennis A. Pitta, Al Ansari. Innovation
and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation
and Development Conference Rio de
Janeiro, Brazil, 16-19 January 2008, pp 157-169.
“Successful
Strategic Alliances with International Partners: Key Issues for Small to Medium
Sized Enterprises.”
Wood, Van, Dennis A. Pitta, Frank Franzak. Innovation and Development for
Economic Growth in the Global Environment.
Proceedings of the Global Business Innovation and Development
Conference. Rio de Janeiro, Brazil, 16-19 January 2008, pp 373-388
"Relationship
Marketing: Building Share of Heart in the Wine Industry" with Christine
Nielsen. (2007) December, RM2007, the
Relationship Marketing Summit, Buenos Aires, Argentina December.
"Comparison of the Market Orientation of Chilean and US
Firms," (2007) Smith, Darlene, Dennis A. Pitta, and Rolf Weinreich . The
Second International Conference on Strategic Management in Latin America,
Santiago, Chile January 4-5.
"The
Influence of the Environment on a Firm's Market Orientation" (2007). Pitta, Dennis,
Deborah Ford, and Darlene Smith. The Second International Conference on
Strategic Management in Latin America, Santiago, Chile January 4-5.
"Consumer
Concerns for Health Care Information Privacy: A Comparison Between Chile and
the US" (2007).
Amadei, Rafael; Manfred Brauchle,
Michael V. Laric, and Dennis A. Pitta. The Second International Conference on
Strategic Management in Latin America, Santiago, Chile January 4-5.
"Attracting
and Retaining the Creative Class: Assessing the Foundation of Latin American
Competitiveness in the Global Knowledge Economy" (2007). Wood, Van R., Frank Franzak, Dennis A.
Pitta. The Second International Conference on Strategic Management in Latin
America, Santiago, Chile January 4-5.
"Webcasting:
A New way of Learning?" proceedings of The
College Teaching & Learning (TLC) Conference & Applied Business
Research (ABR) Conference, January 2007.
Aggarwal, Anil and Dennis Pitta.
Laric. Michael V. Dennis A. Pitta,
and Lea Prevel Katzanis (2006), "Consumer
Concerns for Health Care Information Privacy: A Cross National
Perspective", International
Management Development Research Yearbook- Technology, Structure, Environment, and Strategy
Interfaces in a Changing Global Business Arena: Advances in Global Management
Development,
Volume XV, (2006) pp 449-456.
"Attracting
and Retaining the “In-Community” and “Virtual” Creative Class: Theoretical
Correlates to Sustained Competitiveness in the Global Knowledge Economy." Franzak, Frank J., Van R. Wood , Dennis A. Pitta, Consortium for International Marketing
Research (CIMaR), 2006 Annual Meeting, Istanbul, Turkey (May 26 -30).
Laric.
Michael V., Dennis A. Pitta, and Lea Prevel Katzanis
(2005), "Consumer Concerns for Health Care Information Privacy: A Cross
Cultural Perspective", in the 8TH International Conference of the American
Society of Business and Behavioral Sciences, London, August 5-8, in print.
Franzak,
Frank J., Dennis A. Pitta, Van R. Wood, and Doug Clark (2005), “Global
Marketing Management Strategies for Overcoming Barriers to Creative Class
Formation.” Proceedings, Academy of
Marketing/American Marketing Association 2005, Dublin, IR July 5-8.
Franzak,
Frank J., Van R. Wood, and Dennis A. Pitta (1999), "Moving From Global
Teams to Intercultural Teams: The Role for Education,” Proceedings, Academy
of Marketing/American Marketing Association 1999, Stirling,
Scotland, July, 67 – 78.
Assessing
Opportunities and Risks: Thomas Bata Considers Re-Entry into the Czech
Republic, with Christine Nielsen, Proceedings
of the Sixth Annual International Conference on Business and Economic
Development in Central and Eastern Europe: Implications for Economic
Integration into Wider Europe, 2-3 September 1998, 489-493.
"General
Responsiveness and Educational Accountability through Professional Computing -
Great PC," with Michael V. Laric. American
Marketing Association Computers in Marketing Conference. August 1991.
"Exploring
the Role of Environmental Management in a Marketing Setting," with Frank
Franzak. Proceedings of the 1991
Marketing Educator's Conference, August 1991.
"Cognitive
Style as a Mediator of Advertising Perception." Proceedings
of the 1987 American Academy of
Advertising Annual Conference. March
1987.
"Consumer
Behavior Analysis in the Post‑Divestiture Telephone Industry" with
Lee Richardson. In Terence Shimp, et al. (Ed) Proceedings
of the American Marketing Association 1986 Summer Educator's Conference.
"Professional
Sales Promotion: An Alternative to Professional Advertising?" with Michael
V. Laric. Proceedings of the American Academy of Advertising Annual Conference. March 1986.
"AT+T
and Divestiture: The Absent Role of the Marketer" with Lee Richardson. In
Robert Lusch, et al.(Ed.) Proceedings of the American Marketing Association 1985 Summer
Educator's Conference. August, 1985. Chicago: American Marketing
Association.
"Practice
Building in Professional Services, A Sales Promotion Paradigm" with
Michael Laric. In Naresh
Malhotra, (Ed.) Developments
in Marketing Science, Vol VIII. April, 1985.
"The
Effects of Product Involvement on the Communication of Implied Advertising
Claims". In Nancy Stephens, (Ed.) Proceedings
of the American Academy of Advertising Annual Conference. Tempe, AZ.
March 1985.
"Post‑Divestiture
Consumer Issues in Telephone: A Forecast Through Marketing Analysis" with
Lee Richardson. Proceedings of the 30th Annual Conference of the American Council on
Consumer Interests, April 30, 1984.
"Sales
Promotion: A Neglected Opportunity for Advertising Educators" with Michael
Laric. In Glover, Donald R. (Ed). Proceedings
of the 1984 Convention of the American Academy of Advertising. Lincoln, Nebraska: Donald R. Glover, School
of Journalism, University of Nebraska‑Lincoln, 1984.
"Foundations
for an Exchange Theory of Marketing", with William G. Nickels, 1977, In
Henry W. Nash and D. P. Robin Proceedings
of the Southern Marketing Association.
Other Published
Articles
“Is
Anybody Out There Listening?” About face: the Journal of Face-to-Face
Marketing, Summer 2006, by Margit Weisgal and Dennis Pitta, pp 6-13.
“Engineering a Website to Entice and Enrich
the Business Customer.” Journal of
Business and Industrial Marketing, Volume 19, No 7, 2004.
“An Online Competitor is
Restructuring the Banking Industry.” Journal of Services Marketing, Volume 18, No. 7. 2004.
“The New
Product Development Body of Knowledge.” Journal of Product and Brand Management,
Volume 13, No 7, 2004.
“Online
Auction Sites Still Face the Challenge of Fraud.” Journal of Consumer Marketing, Volume 21, No. 7, 2004.
What
Happens to a Website When the Corporation is in Shambles?” Journal of Business and Industrial Marketing, Volume 19, No 6,
2004.
“Now a Giant in the Shipping Industry Courts Online
Consumers.” Journal of Services Marketing, Volume 18, No. 6. 2004.
“Resources
for Understanding Product Liability.”
Journal of Product and Brand Management, Volume 13, No 6, 2004.
“Online Auction Sites Develop Partnerships To Make
It Easy On Customers And Boost Auction Volume.” Journal of Consumer Marketing, Volume 21, No. 6, 2004.
“What
Does the Largest B2B Advertiser Have to Offer?” Journal of Business and Industrial Marketing, Volume 19, No 5,
2004.
“There are .com’s, .edu’s, and .gov’s, Now There is a
New Domain for Professionals, .PRO” Journal
of Services Marketing,
Volume 18, No. 5. 2004.
“Sounding
the Consumer Product Safety Alarm.”
Journal of Product and Brand Management, Volume 13, No 5, 2004.
“Technology
Enhanced Customer Service Still has a Way to Go.” Journal of Consumer Marketing, Volume 21, No. 5, 2004.
“The
Nature and Scope of B2B Commerce.”
Journal of Business and Industrial Marketing, Volume 19, No 4, 2004.
“When an Online Presence is Good
and Just Misses the M
ark.” Journal of Services Marketing, Volume 18, No. 4. 2004.
“When
Monopolies Have to Change with the Times.”
Journal of Consumer Marketing, Volume
21, No. 4, 2004.
“Six
Sigma Resources for Product Development.”
Journal of Product and Brand Management, Volume 13, No 4, 2004.
“Electronic
Data Interchange: the Backbone of B2B Success.” Journal of Business and Industrial Marketing, Volume 19, No 3,
2004.
“Third
Party Seal Programs: Now They are Targeting Identity Theft.”
Journal of Services Marketing, Volume 18, No. 3. 2004
“Finally
a Sentinel Against Online Fraud Aimed at Consumers.” Journal of Consumer Marketing, Volume 21, No. 3, 2004.
“Product
Development Reaches for the Stars.”
Journal of Product and Brand Management, Volume 13, No 3, 2004.
“Swagelok
Really Knows its Customers and How to Communicate Effectively.” Journal of Business and Industrial
Marketing, Volume 19, No 2, 2004.
“Obesity, Industry and
Public Policy: The Combatants are Already Fighting”
Journal of Consumer Marketing, Volume 21, No. 2, 2004.
“Part of Your Shipment of Goods Disappeared between
Hong Kong and your Company. What are You Going to Do?”
Journal of Services Marketing,
Volume 18, No. 2. 2004
“Exploiting
the Product Life Cycle While Achieving One-to-One Marketing.”
Journal of Product and Brand Management, Volume 13, No 2, 2004.
“Do Not Call has Created Numerous
Responses from Telephone Marketers.” Journal
of Consumer Marketing, Volume 21, No. 1, 2004.
“If You’re In The Market For A Robot, Parker
Hannifin Can Engineer One For You.” Journal of Business and Industrial
Marketing, Volume 19, No 1, 2004.
“Third Party Seal Programs: Now
They are Targeting Identity Theft.” Journal of Services Marketing, Volume
18, No. 1. 2004
“Resources
for Keeping Product Development at the Leading Edge.” Journal
of Product and Brand Management, Volume 13, No 1, 2004.
“Finding
Resources for Assessing the Voice of the Customer.” Journal of Product and Brand Management, Volume 12, No 7, 2003.
“Helping
Health Care Service Providers Obey the Law.” Journal of Services Marketing, Volume 17,
No. 7. 2003
“The
Newest Consumer Protection Initiative will Pose Great Challenges for
Telemarketers.” Journal of Consumer
Marketing, Volume 20, No. 7, 2003.
“A Decidedly
Non-Uniform Approach to the Online Uniform Business.” Journal of Business and Industrial Marketing, Volume 18, No 7,
2003.
“A Clicks
and Mortar Challenge to the Established Automobile Retail Channel.” Journal
of Consumer Marketing, Volume 20, No. 6, 2003.
“One-to-One Product Development.”
Journal of Product and Brand Management, Volume 12, No 6, 2003.
“A Suite
of Research Tools for the Small to Medium Sized Business.” Journal of Services Marketing,
Volume 17, No. 5. 2003
“From a
Dormitory Room to the Internet.” Journal
of Business and Industrial Marketing, Volume 18, No. 6, 2003.
“Enriching
the e-Commerce Experience with New Interactive Strategies.”
Journal of Consumer Marketing, Volume 20, No. 54, 2003.
“Price
Competition in the Mortgage Market: Exploiting the Internet.” Pricing Strategy and Practice, Volume
12, No. 5, 2003.
“The
Online B2B Site Against Which All Others are Measured – Cisco Systems.” Journal of Business and Industrial Marketing,
Volume 18, No 5, 2003.
“Merchandising
the WebSite: A Lesson From a Consumer Non-Durables
Giant.”
Journal of Consumer Marketing, Volume 20, No. 4, 2003.
“Where is
that receipt I need? It’s online.”
Journal of Services Marketing, Volume 17, No. 4. 2003
“When a
Product Problem Occurs, How Can a Company Get the Word Out?”
Journal of Product and Brand
Management,
Volume 12, No 4, 2004.
“The
Online B2B Site Against Which All Others are Measured – 3M.” Journal of Business and Industrial Marketing,
Volume 18, No 4, 2003.
“Implementing
the Value Chain and Managing the Efficiency of the Inventory Process.” Journal of Business and Industrial Marketing,
Volume 18, No 3, 2003.
“Internet
Fraud and the Consumer’s Right to Protection.” Journal of Consumer Marketing, Volume 20, No. 3, 2002.
“Straining the Information Processing Ability
of Humans: American Express.” Journal of Services Marketing, Volume 17,
No. 3. 2002
“Copyrights
in the Digital Age and Their Effect on Product Development.” Journal of Product and Brand Management,
Volume 12, No 2, 2002.
“Continuing
Evolution in B2B Online Marketing Exchanges.” Journal of Business and Industrial Marketing, Volume 18, No 2,
2002.
“Business
Models and the Products They Spawn.” Journal of Consumer Marketing, Volume
20, No. 2, 2002.
“A Nonprofit’s Affinity Marketing Aims at
Building a Community Feeling.” Journal of Services Marketing, Volume 17,
No. 2. 2002
“Brand
Management and the Internet: Does it Depend on Search Engines?” Journal of Product and Brand Management,
Volume 12, No 1, 2002.
“Consumers
Get an Online Voice.” Journal of Consumer
Marketing, Volume 20, No. 1, 2002.
“Moving
the Enterprise to the Internet.” Journal
of Business and Industrial Marketing, Volume 18, No 1, 2002.
“The
Ultimate Financial Service for Students: Sallie Mae.” Journal of Services Marketing,
Volume 17, No. 1. 2002
“Supply Chain Management and
Promoted Goods.” Journal of
Business and Industrial Marketing, Volume 17, No 7, 2002.
“Supply Chain Management and
Commodity Industries.” Journal of
Business and Industrial Marketing, Volume 17, No 6, 2002.
“Supply
Chain Management and High Tech Manufacturing: Balancing Cooperation and
Control.” Journal of Business and
Industrial Marketing, Volume 17, No 5, 2001.
“Supply Chain Management: the Next
Phase of B2B.” Journal of Business and Industrial
Marketing, Volume 17, No 4, 2001.
“The Business Marketing
Association: A Resource for Business to Business Marketers.” Journal of Business and Industrial Marketing,
Volume 17, No 3, 2001.
“The Business Marketing
Association: A Resource for Business-to-Business Marketers.” Journal of Business and Industrial Marketing,
Volume 17, No 2, 2001.
“A Collaborative Team Centered Approach to Product
Management.” Journal of Product and Brand
Management,
Volume 11, No 1, 2001.
“Sears
and Roebuck: A Household Name is now an Internet Presence,” Journal of Consumer Marketing, Volume
19, No. 1, 2001.
“Instant Messaging Has Been a
Mainstay of Consumer Computing. Now It
Has a Place in Business.” Journal
of Business and Industrial Marketing, Volume 17, No 1, 2001.
“Finally a Site that Does it Right!”
Journal of Product and Brand Management, Volume 10, No 7, 2001.
“On the Way Past Maturity: Are
B-2-B Exchanges Already in Decline,” Journal
of Business and Industrial Marketing,
Volume 16, No 5, 2000.
“Finally, Census Data at Our
Fingertips.” Journal of Consumer Marketing, Volume 18, No. 5, 2000.
“Finally a Practical Resource for
Web Marketers: the ResultBuilder® WebSite
Clinic.” Journal of Services Marketing,
Volume 15, No. 5. 2000
“On the Way to Maturity: B-2-B
Exchanges Hit the Shakeout Stage,”
Journal of Business and Industrial Marketing, Volume 16, No 4, 2000.
“More Shakeouts in the Online
Exchange Marketplace?” Journal of Business and Industrial Marketing,
Volume 16, No 3, 2000.
“The
Ultimate Marriage of the Internet and Services: The Idea Market” Journal of Services Marketing, Volume
15, No. 4. 2000
“Privacy
and e-marketing: An emerging issue,” Journal
of Consumer Marketing, Volume 18, No. 4, 2000.
“Online
Credit Services: An Alternative for Creditless Users”
Journal of Services Marketing, Volume
15, No. 3. 2000
“Advice
on Product and Brand Issues is Just a Mouse Click Away” Journal of Product and Brand Management, Volume 10, No 4, 2000.
“Service
Providers to dot.com’s Face a Tough Shakeout” Journal of Services Marketing, Volume
15, No. 2. 2000
“Experience
Breeds Sophistication: B-2-B Exchanges Are Adding Services to Remain Viable.” Journal of Business and Industrial Marketing,
Volume 16, No 2, 2000.
“From
Clicks to Bricks: One Online Bank Finds the Real World,“Journal of Services Marketing, Volume 15, No. 1. 2000
“Barter
on the Internet: A Neat Way to Exchange”
Journal of Product and Brand Management, Volume 10, No 3, 2000.
“Avoiding
the annoyance of telemarketing: A lesson for Internet Marketers,”
Journal of Consumer Marketing, Volume 18, No. 3, 2000.
“The
Ultimate in Customized Consumer Communication: DoDots!”
Journal of Consumer Marketing, Volume
18, No. 2, 2000.
“Solid
New Product Development and e-marketing: Never the Twain Shall Meet?” Journal of Product and Brand Management,
Volume 10, No 2, 2000.
“Many
happy returns: UPS Unveils a New B-2-B Online Returns Solution,” Journal
of Business and Industrial Marketing, Volume 16, No 1, 2000.
“The Almost Complete Recipe for
Creative Ideation: The Creativity Web” Journal of Product and Brand Management, Volume 10, No 1, 2000.
“Consumer Personalization
Refinements Promise Higher Sales and More Satisfied Customers” Journal of Consumer Marketing, Volume 18, No. 1, 2000.
“New
Product Development in a Box - Almost: the NPD Group,” Journal of Product and Brand Management, Volume 9, No 7, 2000.
“Old
Economy Auto Retailers Fear Their Profits May Be Hijacked.” Journal
of Consumer Marketing, Volume 17, No. 7, 2000.
“In
Internet Services the Old Economy Retailers May Have the Advantage.” Journal of Services Marketing, Volume
14, No. 7. 2000
“In B-2-B
Marketing It Isn’t Just the Combinations that Work..” Journal
of Business and Industrial Marketing, Volume 15, No 7, 2000.
“Multi-channel
data: How does an e-marketer integrate the sources to gain a 360-degree
customer view?” Journal of Services
Marketing, Volume 14, No. 6. 2000.
“Brand
Extension into the web: Bluelight.com, the Scion of K-Mart.” Journal of Product and Brand Management, Volume 9, No 6, 2000.
“Finally a Source of Real Consumer
Information on the Web: BizRate.com.” Journal of Consumer Marketing, Volume
17, No. 6, 2000.
“FreeMarkets.com.” Journal
of Business and Industrial Marketing, Volume 15, No 6, 2000.
“Barnes
and Noble.com” Journal of Services
Marketing, Volume 14, No. 5. 2000.
“Priceline.com: Another chance to play with Bayesian decision
making.” Pricing Strategy and Practice.
Volume 9, No. 5, 2000.
“Confinity’s PayPal.com.” Journal of Product and Brand Management Volume 9, No 4, 2000.
"PM/2
- Practice Management 2 - Rel 2.9H" The Maryland Psychologist, April 1996.
"Therapist
HELPER - for Windows," The Maryland
Psychologist, November 1995.
"SHRINK:
The Practice Manager", The Maryland
Psychologist, October 1995.
"Deregulated
AT+T Faces Big Changes in Competition" with Lee Richardson. Baltimore
Business Journal, October 6, 1984. (Excerpted from "AT+T and the
Consumer in the Post‑Divestiture Environment" with Lee Richardson. The University of Baltimore Business Review.
Volume 4, Number 6, July 1984.)
"AT+T
and the Consumer in the Post‑Divestiture Environment" with Lee
Richardson. The University of Baltimore
Business Review, Volume 4, Number 6, July 1984.
Books and Other Publications
Spreadsheet Exercises for
Marketing, Text
and diskette. Needham Heights, MA: Allyn and Bacon,
Inc. 1991.
Spreadsheet Applications for
Marketing, Text
and Diskette. NY: Macmillan Publishers.
1991.
Computerized Cases Spreadsheets
for Management,
Text and diskette. Englewood Cliffs, NJ:
Prentice‑Hall Publishers, 1990.
Computerized Cases Spreadsheets, Text and diskette. Englewood Cliffs, NJ: Prentice‑Hall
Publishers, 1989.
Spreadsheet Applications for
Business, Text
and diskette. Needham Heights, MA: Allyn and Bacon, Inc., 1989.
The Strategy Process Analyzer, John Voyer
and Dennis Pitta, Text and diskette.
Englewood Cliffs, NJ: Prentice‑Hall Publishers, 1988.
Student Manual for Strategy and
Competition,
Student Manual to accompany the Strategy
and Competition business simulation.
Needham Heights, MA: Allyn and Bacon, Inc.,
1988. ISBN 0-205-11963-8.
Spreadsheet Applications for Human
Resource Management,
Text and diskette. Englewood Cliffs, NJ:
Prentice‑Hall Publishers, 1988.
Twin Exercises for Personnel
Management, Text
and diskette. Englewood Cliffs, NJ:
Prentice‑Hall Publishers, 1988.
Twin Exercises for Management, Text and diskette. Englewood Cliffs, NJ: Prentice‑Hall
Publishers, 1988.
Spreadsheet exercises and
Instructor's Manual for Management, Principles and Practices, Englewood Cliffs, NJ: Prentice‑Hall
Publishers, 1987.
Study Guide for Marketing.
Englewood Cliffs, NJ: Prentice‑ Hall Publishers, 1985. ISBN 0‑13‑556929‑X
Working Papers:
"Relationship
Management and the Need for Innovation."
With Frank Franzak and Van Wood.
Invited scholarly addresses:
"Practice
Management Information Technology," Maryland
Psychological Association Professional Conference, March 9, 1996,
Membership:
Membership,
American Marketing Association
Membership,
American Academy of Advertising
Membership,
Direct Marketing Association of
Professional Appointments:
Internet
Editor, Journal of Consumer Marketing
Special Awards, Fellowships, and
Other Honors:
J. William Middendorf
Distinguished Professor 2005-2011.
2007 TIGERS (The International Group for Education,
Research and Service) Travel Award to present a paper at the Relationship
Marketing Summit, Buenos Aires, Argentina.
2006 TIGERS
Research Award.
MCB University Press Highly
Commended Award for "Ethical
Issues Across Cultures: Managing the Differing Perspectives of China and the
U.S.,” Dennis A. Pitta, Hung-Gay Fung, Stephen Isberg,
Journal of Consumer Marketing, 1999,
Volume 16, No. 3, pp. 240-256.
Frank Baker Distinguished Teaching
Professor, 1997-1998,
1998-1999, 1999-2000.
University
of Baltimore Dean James Chair (Excellence in Teaching)
Nominee 1982, 1983, 1984, 1997
Finalist
1985, 1986, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996
First
Place Award for Best Nontechnical article, American
Optometric Association for "Communication
Strategies for the Optometric Professional," with Frank Franzak, New England Journal of Optometry. April/Spring 1989. Volume XLI, Number 4, pp.
14-19.
University
of Maryland (University College Division) Citation for Teaching Excellence 1980
Membership,
Beta Gamma Sigma