vWhy do companies do e-commerce?
ØTo reach a broader market.
ØTo reduce operating costs.
ØTo reduce capital costs (fewer branches).
ØTo speed up the process.
ØTo reduce errors.
ØTo please the customer.
vWhy do customers do e-commerce?
ØConvenience, convenience, convenience.
ØTo reduce costs.
ØTo speed up the process.
ØTo reduce errors.
vExamples
ØB2B: Wal-Mart (B2B); B2C: On-line Banking, Amazon
ØG2G: NVRA, Special Needs Kids; G2C?: DLLR

Why e-Commerce?
Saving Money/Adding Value