Why e-Commerce?
Saving Money/Adding Value
v Why do companies do e-commerce?
Ø To reach a broader market.
Ø To reduce operating costs.
Ø To reduce capital costs (fewer branches).
Ø To speed up the process.
Ø To reduce errors.
Ø To please the customer.
v Why do customers do e-commerce?
Ø Convenience, convenience, convenience.
Ø To reduce costs.
Ø To speed up the process.
Ø To reduce errors.
v Examples
Ø B2B: Wal-Mart (B2B); B2C: On-line Banking, Amazon
Ø G2G: NVRA, Special Needs Kids; G2C?: DLLR