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MANAGER’S e-COMMERCE
“WHAT, ME WORRY?”
QUIK TUTORIAL |
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Think About Information Flow
And Business Processes
NOT Technology |
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Electronic Commerce is any “interaction”
between an enterprise and a customer or business partner, that is processed
or facilitated electronically, regardless if it is by voice, interactive
voice, fax, or online. |
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Why do companies do e-commerce? |
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To reach a broader market. |
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To reduce operating costs. |
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To reduce capital costs (fewer branches). |
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To speed up the process. |
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To reduce errors. |
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To please the customer. |
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Why do customers do e-commerce? |
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Convenience, convenience, convenience. |
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To reduce costs. |
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To speed up the process. |
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To reduce errors. |
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Examples |
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B2B: Wal-Mart (B2B); B2C: On-line Banking,
Amazon |
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G2G: NVRA, Special Needs Kids; G2C?: DLLR |
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“Snail” mail is information technology! |
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Moving(?) information across a network. |
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One way, not two way! Not an exchange. |
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Usually one-to-one, but not always (mass
mailings). |
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Accepting orders by mail: known customers. |
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Accepting orders by mail: unknown customers. |
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+: A “serial” process. |
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+: Creates a record. |
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--: Delayed information processing (slow). |
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--: Information is hard-copy, not
electronic
(data requires re-entry). |
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+: Can move goods as well as information. |
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The fax is information technology. |
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+: Speed. |
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+: Record (but not a legal signature in some
states). |
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--: Cost. |
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The telephone is information technology. |
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Information (voice) across a network. |
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Usually one-to-one, but not always. |
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Accepting orders by phone: known customers. |
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Accepting orders by phone: unknown customers. |
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+: Allows immediate information
exchange/processing
(answers/clarification of
questions). |
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--: A “parallel” process (telephone tag). |
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--: No record. |
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Interactive voice/auto-fax back is information
technology. |
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Moving information across a network. |
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One way or 2 way? Specific request, but
information “push.” |
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+: A “serial” process; works 24 / 7. |
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Confidentiality |
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Can the information be seen by the “wrong”
someone. |
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Integrity |
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How do I know the information was not
accidentally or maliciously altered or destroyed. |
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Authentication |
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How do I know it was the “real” Ray Skinner? |
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Non-Repudiation of Origin (NRO) |
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If the transaction has integrity and
authentication,
the sender can not deny sending it or the content. |
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Non-Repudiation of Receipt |
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The recipient can not later deny having received
it. |
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Return receipt requested. |
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Confidentiality = Encryption |
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Encryption key (public/private) |
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Integrity + Authentication: Electronic Signature |
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N.B. – Thus we have non-repudiation of origin. |
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Non-Repudiation of Receipt: Electronic Replies |
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Can include the “check sum.” |
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Arrived at mailbox or was read? |
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Proof of date/time is still a little tricky |
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There are ways to get around this using reliable
third parties. |
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Phase I: Pushing Information |
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It’s the web site (fax-back, but better). |
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Finding information. |
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Downloading forms. |
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Example: IRS. |
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+: there for customer 24 / 7 |
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–: folks get annoyed when it goes “down” |
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+: may reduce telephone calls |
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–: but if people find out about you through web
search
it might increase them |
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+: usually reduces copying & postage costs
if folks can
find what they want |
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Implementation: FY 2001 |
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Web-site policy, format, etc. – steering
committee |
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Web-site maintenance – IT Division. |
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Web-site content – Applicable DHCD Division. |
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Web-site forms – Applicable DHCD Division
(special file types with help
from IT Division). |
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Phase I – e-mail attachments |
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The user creates a document (word processor,
spreadsheet, etc.) on their computer and sends it to you attached to an
e-mail |
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+: as fast as fax; no waiting for busy signal |
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+: prints prettier than fax |
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+/–: you have an electronic version of the
document
and can edit it |
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–: no signature |
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Implementation: Available now. |
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Hint: this is part of telecommuting, or even in
office workflow. |
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Phase IIa: Form to e-Mail (They Push) |
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The user fills out the form on the web, and the web
server sends you (and, perhaps, them) an e-mail with the data fields. |
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+: fast |
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+: you appear web savvy |
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–: you now have info on them, raises
confidentiality issues |
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–: no “reliability,” what if there was a typo |
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–: no authentication, don’t know who sent it |
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Uses: request mail info, register for seminar,
survey
(but not up to electronic
payments… yet) |
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Implementation: RSN (“real soon now”) |
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Phase IIb: Load a Database (They Push) |
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The web server loads the data fields into a
database. |
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+/–: same as above |
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+: saves data entry |
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–: the application should check the data for
obvious data entry errors (all required fields completed, zip code is all
numbers, etc.), and ask the customer to correct the errors. |
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Phase II + : Hybrid |
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The user fills out the form on the web,
and the web server loads it into a temporary (holding) database file. |
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Then the web server sends a “printable” web page
back to the “customer”, with a unique numeric code (or bar code) on it. |
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The customer signs the form and mails it. |
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When received, a data-entry person brings up the
data file (using the unique numeric code), enters any changes, and submits
it to the “production system.” |
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+: data entry done for you |
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+: legible information |
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+: as legal as any signed document |
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Implementation: late FY2001, FY2002 |
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Example: The NVRA Saga |
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Phase IIIa: Taylored responses (Not Secure) |
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Create web-pages “on the fly” |
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Database queries, but requires database. |
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GIS maps. |
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Phase IIIb: Secure Credit Card Ordering |
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Probably outsourced or state provided function. |
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Database queries. |
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Phase IVa: electronic data interchange (Secure!) |
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100% automated application-to-application
exchange of business information with known partners |
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Phase IVb: Taylored responses (Secure!) |
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Known business partners |
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Phase V: Taylored responses (Secure!) |
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Unknown business partners & citizens |
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Direct Return-on-Investment |
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It pays for itself by savings. |
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“3-Year revolving loan fund.” |
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In public organizations, “business-to-business”
(B2B) applications are more likely to generate this kind of return than
“business-to-customer” (B2C) |
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However, “marginal benefits” – after
primary/required
database is in place often can yield positive return. |
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Improve Speed/Accuracy of Service |
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This is a good thing, but if no actual
savings,
is it worth the investment? (But this should create savings.) |
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New Services? |
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Do they add value? To government? To customers? |
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Reach More Customers |
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But government must serve all; digital divide. |
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Unclear on savings. |
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Meet citizen expectations. |
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Citizen Convenience |
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What is the value of night-time road repairs? It
costs more. |
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