Tutorial: Using Mintel Marketing Reports

"Information wants to be free. Information also wants to be expensive." - Stuart Brand

It is possible to find a lot of free information online, but is it always worth it? Business information can be worthshile, even if it cost a lot, if it leads to better decisions, It is important to be aware of what information resources are available so you can make decisions on whether something might be worthwhile. This tutorial will show you how to access a database called Mintel Market Reports. These reports can cost a few thousand dollars. Could it be worth it? Once you take the tutorial, you can access some of Mintel's reports and find out for yourself.

 

 

 

Take the tutorial