Building Customer Value

Build a Web

Community of

Customers, etc.

Customers

Check Own

History

Web Personal-

ization Builds

Loyalty

Employee

View of

Customer is

Complete

Customer

Database

Transaction

Database

Customer

Orders

Through

Partners

Customer

Database by

Preferences &

Profitability

Customer

Place Orders

Directly

Customers

Linked With

Distribution

Intranets

Internet

Intranets

Extranets

Intranets

Extranets

Internet

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