GEC Critical Success Factors II
streamline processes that impact customers
- look at the process from the customer perspective
- streamline the process for your target customer
- improve process based on customer feedback (be sure you have a place for feedback)
provide a 360-degree view of the customer relationship
- provide one-stop shopping for the customer
- keep a memory (profile) about the customer
- ensure everybody in the company has access to the complete customer picture