GEC Critical Success Factors III

• let customers help themselves

  • be aware of customer types: browsers and searchers
  • let customer check orders, pay or adjust bills
  • let customers interact using whatever media they choose (Web, phone, fax, mail)

• help customers do their jobs

  • learn how your customers do their jobs
  • design your processes and products to make it easier for your customers to do their jobs
  • give access to detailed order information, price, billing, etc

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