CLICK ON THE LINKS BELOW TO ACCESS THE MATERIAL MUCH OF THE MATERIAL IS IN
ADOBE ACROBAT FORMAT. FOR A FREE DOWNLOAD OF ACROBAT READER, CLICK ON THE LINK ==>
| 504 INFORMATIONAL MATERIAL | 504 INFORMATIONAL MATERIAL |
| A Framework for Student Case Preparation (PDF format) |
SPREE CASE (PDF) |
| SPREE EXAMPLE MARKETING PLAN |
L'OREAL CASE (PDF) L'Oreal Student Marketing Plan (PDF)
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| Template for Marketing Plans | |
| CASE MATERIAL FOR ANALYSIS | CASE MATERIAL FOR ANALYSIS |
| AIR Services Case (PDF) | BAILEY'S IRISH CREAM (PDF) |
| BUTTE SYMPHONY ORCHESTRA (WORD) | EAGLE CREST COUNTRY CLUB (PDF) |
| FRIGIDAIRE (PDF) | MASCOM CASE (WORD)
MASCOM SS (BOT CELL FORECAST) (EXCEL) |
| PACIFIC CATARACT AND LASER INSTITUTE (PDF) | Royale Suites Spreadsheet (EXCEL)
ROYALE SUITES CASE (PDF) |
| 640 INFORMATIONAL MATERIAL To use these documents, open them and then print them. | 640 INFORMATIONAL MATERIAL
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THE CUSTOMER PYRAMID: CREATING AND SERVING PROFITABLE CUSTOMERS, Zeithaml, Valarie A.; Rust, Roland T.; Lemon, Katherine N., California Management Review, Summer 2001, Vol. 43 Issue 4, p118 - Microsoft WORD |
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| Customer Value Pyramid Assignment | Customer Value Pyramid Excel Spreadsheet |
| A-1 Teambuilding Exercise | |
| Teambuilding KSA Questionnaire Exercise | |
| Teambuilding Temperament Scale |
Marketing Information, Strategy and Plans